---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog"
description: "Ex Goldman Sachs and Ex Stanford Computer Science"
url: "https://groas.com/author/alexander-perelman"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A tiny figure carries one giant worn pencil across a huge paper calendar, the first week filled with handwritten lists and the rest still blank.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b02b87f2-789c-430c-a98c-58cbac1ce432.png)](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
  ## [One Person, 30 Days, Zero New Tools: A Playbook for Your First AI Citations](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
  [October 17, 2026 • 10 min read](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)

  [Written by Alexander Perelman](https://groas.com/post/one-person-30-days-zero-new-tools-how-i)
* [![Two identical books on a shelf: one bristles with hundreds of red sticky tabs from constant use, the other sits untouched with a cobweb.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/430830fd-b52e-41ee-b795-5a91a594f6f0.png)](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
  ## [Postmortem: 402 Live-Answer Fetches for One Post, Zero for Its Neighbour](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
  [October 17, 2026 • 9 min read](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)

  [Written by Alexander Perelman](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of)
* [![An open teal front door over a WELCOME mat is sealed by a fresh brick wall, showing a site that invites bots in yet still blocks them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b9b6fcab-50f4-4c73-ab2c-7da62e5a55c7.png)](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)
  ## [The AI-Readability Swipe File: 7 Blocks for Bots, Schema and Citable Answers](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)
  [October 17, 2026 • 9 min read](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-readability-swipe-file-robots-txt)
* [![A pop-up book whose answer page springs up a giant red billboard marked AD, crowding tiny cited source books off the bottom of the page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/95fc7a4b-073f-403b-a4cf-afc6f9bd5e45.png)](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove)
  ## [By 2027, Ads Will Crowd Google’s AI Overviews: Five Predictions I’ll Score](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove)
  [October 17, 2026 • 10 min read](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove)

  [Written by Alexander Perelman](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove)
* [![Clay shopkeeper holding one page before three doormen, each guarding a door with a different guest list; only the teal middle door stands ajar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e6259c56-6727-4185-a4bd-b51cc67132a3.png)](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3)
  ## [ChatGPT vs Perplexity vs Google AI Overviews: Where Should You Work for Citations First?](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3)
  [October 17, 2026 • 11 min read](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3)

  [Written by Alexander Perelman](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3)
* [![Tabletop model town square: a crowd takes leaflets from a big answer booth, while one figure in yellow walks to the open, empty kiosk just behind it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/36651900-ed38-4a8c-943b-ff92ccad7112.png)](https://groas.com/post/position-2-6-4-204-impressions-one-click)
  ## [Position 2.6. 4,204 Impressions. One Click.](https://groas.com/post/position-2-6-4-204-impressions-one-click)
  [October 17, 2026 • 10 min read](https://groas.com/post/position-2-6-4-204-impressions-one-click)

  [Written by Alexander Perelman](https://groas.com/post/position-2-6-4-204-impressions-one-click)
* [![A paid receipt curls across a desk and turns into a road map full of red pins, with one empty hole showing where your brand is missing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0c58b2c1-80a4-4aa3-978b-880651c0c7b0.png)](https://groas.com/post/turn-your-google-ads-search-terms-report)
  ## [Turn Converting Search Terms Into an AI Prompt Map in 90 Minutes](https://groas.com/post/turn-your-google-ads-search-terms-report)
  [October 17, 2026 • 11 min read](https://groas.com/post/turn-your-google-ads-search-terms-report)

  [Written by Alexander Perelman](https://groas.com/post/turn-your-google-ads-search-terms-report)
* [![A bouncer checks IDs at a night door while a long queue of people all wear 'BOT' name stickers, implying most claimed bot visitors are impostors.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6f84b502-ecbb-4031-b6ea-a8901bc9c613.png)](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-most)
  ## [We Logged 30 Days of AI Bot Traffic. About 2,500 Fetches Reached a Live Answer](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-most)
  [October 17, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-most)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-most)
* [![Tiny worker builds through an eight-week calendar of dioramas while a giant unplugged monitor lies face-down, cut from the plan.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0ad2a4f-a68e-4e79-9660-9cc44123f940.png)](https://groas.com/post/four-hours-a-week-sixty-days-what-i-d-do)
  ## [One Person, Four Hours a Week, 60 Days: An AI Overview Citation Playbook](https://groas.com/post/four-hours-a-week-sixty-days-what-i-d-do)
  [October 17, 2026 • 9 min read](https://groas.com/post/four-hours-a-week-sixty-days-what-i-d-do)

  [Written by Alexander Perelman](https://groas.com/post/four-hours-a-week-sixty-days-what-i-d-do)
* [![A cake made of stacked web pages with a gold number-one candle, as a server lifts out one neat slice: AI answers take a passage, not the top-ranked page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a7a8b39b-d041-4c2b-b31b-02739ad9fc56.png)](https://groas.com/post/i-spent-a-decade-thinking-in-match-types)
  ## [I Spent a Decade Thinking in Match Types. AI Answers Reward Something Else](https://groas.com/post/i-spent-a-decade-thinking-in-match-types)
  [October 17, 2026 • 9 min read](https://groas.com/post/i-spent-a-decade-thinking-in-match-types)

  [Written by Alexander Perelman](https://groas.com/post/i-spent-a-decade-thinking-in-match-types)
* [![Two tiny clay marketers gape up at a towering neon-purple audit binder while the consultant who delivered it waves goodbye from a taxi.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1028dd80-43e0-4b7b-abcc-a4aef0b83df3.png)](https://groas.com/post/congratulations-on-your-94-page-aeo-audi)
  ## [Your 94-Page AEO Audit Is Ready. The Work Is Still Yours.](https://groas.com/post/congratulations-on-your-94-page-aeo-audi)
  [October 17, 2026 • 9 min read](https://groas.com/post/congratulations-on-your-94-page-aeo-audi)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-on-your-94-page-aeo-audi)
* [![Clay figure of an exhausted account manager assembling flat-pack furniture from a blank white-labelled box with an endless instruction scroll at midnight.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/db410664-75b3-423b-a2ef-bad624a697b9.png)](https://groas.com/post/agency-owners-asked-about-reselling-whit)
  ## [White-Label AEO for Agencies: 10 Blunt Answers on Pricing, Ownership, and Margins](https://groas.com/post/agency-owners-asked-about-reselling-whit)
  [October 17, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-about-reselling-whit)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-about-reselling-whit)
* [![Tabletop model street of ten client houses, each fronted by a taxi meter that grows bigger down the row while a tiny agency owner stares up at them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/00b7101f-7c92-458e-9e7b-5e9cbbd9f92a.png)](https://groas.com/post/before-you-resell-an-aeo-platform-across)
  ## [Before You Resell AEO Across 10 Clients: A 16-Point Vendor Checklist](https://groas.com/post/before-you-resell-an-aeo-platform-across)
  [October 17, 2026 • 9 min read](https://groas.com/post/before-you-resell-an-aeo-platform-across)

  [Written by Alexander Perelman](https://groas.com/post/before-you-resell-an-aeo-platform-across)
* [![A tiny shopkeeper plants Y and N flags on a graph-paper field while an expensive gold score dial sits roped off and ignored behind them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/34ed18ad-2713-4ba5-8e3d-943a32d80d77.png)](https://groas.com/post/skip-the-subscription-build-an-in-house)
  ## [Build Your Own AI Mention Tracker With a Spreadsheet](https://groas.com/post/skip-the-subscription-build-an-in-house)
  [October 17, 2026 • 9 min read](https://groas.com/post/skip-the-subscription-build-an-in-house)

  [Written by Alexander Perelman](https://groas.com/post/skip-the-subscription-build-an-in-house)
* [![Cutaway of a shiny 'done-for-you' machine revealing tiny agency staff inside doing the work by hand, so the automation is really your own team.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/45355b4e-5d1b-4abc-8be7-139906919674.png)](https://groas.com/post/the-aeo-spec-sheet-glossary-for-agencies)
  ## [15 AEO Spec-Sheet Terms Agencies Should Decode Before Reselling](https://groas.com/post/the-aeo-spec-sheet-glossary-for-agencies)
  [October 17, 2026 • 10 min read](https://groas.com/post/the-aeo-spec-sheet-glossary-for-agencies)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-spec-sheet-glossary-for-agencies)
* [![A flat bicycle tyre stuck with a dozen pressure gauges all reading zero, while an unopened repair kit sits nearby: measuring doesn't fix it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/395fea2f-e537-48c9-8c3b-ae7ea8a1dd2e.png)](https://groas.com/post/ai-visibility-tools-ranked-by-the-only-q)
  ## [AI Visibility Tools Ranked by What They Actually Fix](https://groas.com/post/ai-visibility-tools-ranked-by-the-only-q)
  [October 17, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-ranked-by-the-only-q)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-the-only-q)
* [![Model farm: a plot with a fancy sprinkler machine and an untouched plot grow identical crops under the same rain cloud, so the weather did the work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/18468b2f-02e9-4185-af88-06102cc8c873.png)](https://groas.com/post/does-that-ai-overviews-tool-actually-get)
  ## [Does Your AI Overviews Tool Get You Cited? Run This Six-Week Holdout Test](https://groas.com/post/does-that-ai-overviews-tool-actually-get)
  [October 17, 2026 • 11 min read](https://groas.com/post/does-that-ai-overviews-tool-actually-get)

  [Written by Alexander Perelman](https://groas.com/post/does-that-ai-overviews-tool-actually-get)
* [![Cartoon: an advisor reads advice from a book to a rapt client while a salesman in a "SPONSORED" sandwich board presses against the window outside, unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7e8cdb31-9cf8-43c3-ace9-6e5f9ca1d2a3.png)](https://groas.com/post/pay-for-it-or-earn-it-the-case-for-buyin)
  ## [Buy the Ad or Earn the Citation? The AI Search Budget Debate](https://groas.com/post/pay-for-it-or-earn-it-the-case-for-buyin)
  [October 17, 2026 • 10 min read](https://groas.com/post/pay-for-it-or-earn-it-the-case-for-buyin)

  [Written by Alexander Perelman](https://groas.com/post/pay-for-it-or-earn-it-the-case-for-buyin)
* [![A tiny $99 thermometer sits atop an endless receipt spilling off a desk, suggesting the tracker is the smallest part of the AI visibility bill.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b0e43173-e928-438d-bfae-158b5fac3b69.png)](https://groas.com/post/what-it-really-costs-to-get-your-busines)
  ## [The Real Cost of Getting Cited in AI Answers: The Tracker Is the Smallest Bill](https://groas.com/post/what-it-really-costs-to-get-your-busines)
  [October 17, 2026 • 10 min read](https://groas.com/post/what-it-really-costs-to-get-your-busines)

  [Written by Alexander Perelman](https://groas.com/post/what-it-really-costs-to-get-your-busines)
* ## [Google Ads for Ecommerce: Campaign Structure and Feed Optimization](https://groas.com/post/google-ads-for-ecommerce-setup-guide)
  [October 16, 2026 • 6 min read](https://groas.com/post/google-ads-for-ecommerce-setup-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-ecommerce-setup-guide)
* ## [Google Ads for Ecommerce: Campaign Structure and Shopping Feed Guide](https://groas.com/post/google-ads-for-ecommerce-guide)
  [October 16, 2026 • 6 min read](https://groas.com/post/google-ads-for-ecommerce-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-ecommerce-guide)
* [![Tiny model runners race toward an old faded finish line while a crew paints a new one further on beside a sponsor banner—the rules moved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/856110e3-5371-40f6-a7f0-e814fdd8ea5a.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
  ## [From SGE to AI Mode: How Google Changed Who Gets Cited](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
  [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3)
* [![Tiny forensic investigators examine an empty spot in a row of trophies, marking four numbered clues to find out why one winner went missing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e70ee63b-244e-4ddb-a761-5b2259c1388e.png)](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
  ## [The AI Citation Gap Audit: 25 Checks to Diagnose Competitor Mentions](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che)
* [![Cartoon of a man paying a coin-operated viewer to watch his own rowboat sink nearby, ignoring the bailing bucket at his feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9832df73-0329-4bb7-8227-c2d76fbaa0a5.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-3)
  ## [7 AI Visibility Myths That Keep Businesses Paying to Watch](https://groas.com/post/7-things-businesses-believe-about-gettin-3)
  [October 16, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-3)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-3)

[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[70](https://groas.com/author/alexander-perelman/page/70)[Next](https://groas.com/author/alexander-perelman/page/2)

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```